10+ Freelancers Share Their Best Secrets To Getting The Job

Can you believe that freelancing month has come to a close? We have covered so much amazing content this month, so it is sad to see this month of content come to an end.

Check out this month's road map to see all the content that I have shared this month:

  1. 10 Lessons I Have Learned Freelancing On Upwork
  2. Should You Take Hourly or Fixed Price Jobs When Freelancing
  3. How To Advertise Your Freelance Career
  4. 10+ Freelancers Share Their Best Secrets To Getting The Job (this post)

Today, we are talking about getting the job. I talked with SO many amazing freelancers and they shared some awesome information about landing freelance clients. If you are struggling with getting the job, this post is bound to help you out.

10+ Freelancers Share Their Best Secrets To Getting The Job | Do you want to land more freelance writing jobs? Click through to learn from 10+ freelancers as they share their best secrets to getting the freelance jobs that they want!

Here Is My Advice On Getting The Job:

When it comes to getting the job I have a couple of pieces of advice to give:

Showcase Your Personality

Especially if you are applying for jobs on a site like Upwork, the person reading your pitch has probably read a ton of other pitches. Some of my favorite writing jobs were mine because I shared my personality in my pitch. Make sure that you are writing with personality, and not as a robotic person. Your potential client will thank you for this (literally.)

Take The Extra Time To Create Your Cover/Pitch Letter

I know that sometimes we get so happy and excited to write our pitch that we just step out on a limb and do it, but don't do that. If you can, take the extra time to really get to know the client as much as possible and create a tailored pitch for them. Don't rely to heavily on templates, really show the client why you and only you deserve the job. The extra time that you spend researching and writing your pitch letter could get you the job, get you a higher pay, and earn you a long-term client!

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Here's What The Freelancers I Asked Had To Say

The Follow Up! If you have sent a cold email do not forget to follow up. People are so busy in running their business and day to day life that your first email may go unread or be forgotten about. A simple and quick follow up email is usually enough to prompt a reply.

Rachel Maree, Write Freelancer For You

Be proactive. Sitting around waiting for things to happen is not going to land you a gig. Take the time to write to potential clients about the services you offer. Keep in touch with small businesses in your area. Share your work online to make some noise so more people are aware of you. It's all about making connections, even if it means going out of your comfort zone. Freelance doesn't come free. Good luck!

Yuveline Titus, UVness

Work your network! Tell everyone you know that you're freelancing and available to help out with content creation, blogs, editing, website copy, etc. Do this via individual emails. It's how I'm letting my network know more about my freelance writing online course!

Diana Kelly

Make sure that everyone you come into contact with has a positive experience with you. You never know who is going to be a future client! My highest-paying client actually came from my old boss (before I left to freelance full-time) and I had no idea that he'd be willing to refer work to me that wasn't a fit for him. If he didn't have such a good experience employing me, I'd never have landed that client!

Elise Dopson

The most important thing you can do is to make sure that whenever you send a pitch, it’s NOT about you. Rather, it’s ALL ABOUT THE CLIENT. Never start your pitch or query with, “Hi, I’m Abbi and I’m a freelance writer,” or “I saw your job listed on this job board,” or “Are you looking for a writer?”

Start with a BANG. Speak to the person’s NEED immediately — and not by saying, “I heard you need a writer.”

Most clients want to make more money, so think about how what you do will help them make more money. In other words, the client isn’t JUST looking for a blog post writer. The client wants the blog post to drive traffic, perhaps to promote a lead magnet, so that he can build his list and… make more money.

So USE that information in your pitch. Don’t say, “I noticed you’re looking for a writer to help you with a blog post.” That is an entire sentence that says NOTHING. Instead, go for an opening along the lines of, “The right blog post will engage your readers and help you build your list.” Keep the word “I” out of it as much as possible.

Abbi Perets, Successful Freelance Mom

Be personable! When clients are hiring freelancers online, they're going by their instincts and their emotional reactions. First impressions really are everything, so don't underestimate the power of a good opening sentence. Use any details you can find to make a connection right away. In the past I've opened with the fact that the client and I shared an alma mater, that I liked something particular about their website/product or a reason why the job stood out to me. By doing this, you're pulling ahead of the majority of freelancers who open up with generic sentences or information about their own background. If you can catch the client's attention enough to get a reply, you're on your way to getting hired.

Michelle Christina Larsen, Day Job Optional

I set up Google alerts and Indeed alerts so that jobs matching my criteria are delivered to my email box and I attend to them as soon as they hit my inbox.

Christin Sander

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Don't be afraid to scout opportunities on Craigslist and reach out. Be mindful of the receiving end, but don't limit yourself because of the connotations behind it. You can find legitimate freelancing employers via Craigslist.

Julia Flaherty

Always learn how to network. As a freelancer, you should promote yourself. Get yourself noticed as a freelance writer. Don't be afraid to reach out to fellow freelancers. Keep your eyes open for new opportunities, use social media to make connections and let them know you are available to work. While approaching and building networks virtually, make sure you have an online portfolio.

The best portfolio is your own blog. Clients look for portfolios to measure the potential in a freelancer. If you don't have samples, chances are you'll lose out most of the projects. Even if you don’t have projects, start writing on your blog. Experiment with different writing styles. Write about topics related to your niche and then, market yourself within the network.

Arfa Nazeer, Epife

Don't be afraid to start small and work your way up. Everyone has to build their portfolio, and sometimes it takes little jobs to get the big ones. Once you land a job, treat that client like gold and deliver your best. A professional manner and quality work will open the door to more opportunities.

Abbie Burgess, The Pink Paperdoll

My best tip for landing freelance writing jobs is marketing yourself as an authority in writing. There are so many great Facebook groups out there where you can market yourself for free. Do trade swaps with other freelancers such as virtual assistants to swap services and build your testimonials up. Make sure people can see your writing skills by having a portfolio page up either on your social media page or on your website. In my field we need great writers to support us so I first-hand know how important your skills are. Team up with some great people in other fields and soon you'll be so busy you can't keep up. Send me an email so we can connect, as I'm always looking for new blog writers.

Kristy Garland, New Start Consulting

At every touch point, I aim to deliver value. Every consultation walks away with actionable items to implement in their business. I send a follow up email & always include an idea that I didn't mention in our call to show them that I'm still thinking of them. They are also added to an email list segment I have that only gets emails about news regarding algorithm changes and similar information so that every time they talk to or hear from me, we're working together to improve their business. It builds confidence that their investment is worth it. The follow up has turned into paying clients up to 6 months after a discovery call & consistent word of mouth referrals!

Kristen Smith, Blog Your Genius


So, there you have it, a ton of great advice from freelancers on how to get the job. We have discussed so many great topics this month, and I know that this post is a great way to end the conversation about this topic.

If you are a freelancer I would love to know your best advice for landing the job in the comments below!