Asking for sponsors or asking to work with people for your blog can be a daunting task. One of the scary moments for me was finally just emailing my first sponsor to ask to do a giveaway. It can be a daunting task--but all it really consists of is a simple email with a couple of distinct parts!
1. Introduction to You
Let your potential sponsor know a little about you.
- What is your name?
- What is your age?
- Are you a student? If so what year and college?
- How did you find out about them? Are you a super fan who buys all their products or loves talking about them?
That's really all you have to do to introduce yourself. When you think about this just think about your elevator speech--but tone it down a bit--because the real gem is your blog!
2. Introduction to Your Blog
Now it is time to introduce your awesome blog! When you introduce your blog you always want to include an awesome link to your blog so that people can click it to see if your writing style is something they'd really be interested in. Also talk about these things:
- What kind of blog is your blog? Lifestyle, fashion, college life, adult life, et cetera. There are plenty of blog types--give your blog a section, even if you don't want to. This allows them to see how their product or expertise will fit in with your blog!
- Stats: A picture may be worth a 1000 words, but numbers, in the blog world are worth 1000 pictures. Whether you are giving numbers on the last giveaway, or numbers of monthly page views--numbers help your sponsor learn about your blog! They can love your blog--but what is in it for them?
3. What You are Asking for
The last thing you need to let them know is what exactly you are looking for! There are many things that a connection between blogs and businesses may mean. You may just want an interview with a person at the business or you may want a giveaway item. Be clear about exactly what you want.
4. What You Can Give Them
What will you do in return for their generous support? Will you mention them on twitter? Will you send business their way? What are you going to do in return for their hard work?
Be sure not to do the following things:
- Make it too general: Don't send a letter that is pre-generated. Never send a email that looks too untailored and copy pasted!
- Send emails to multiple people at once: It's good to kill many birds with one stone--but don't group them altogether and send an email! This isn't professional and people may just trash your request. Even if the letters look similar make sure you send each individual sponsor an individual email.
- Be Rude: If the person turns your request down always be nice. You never know where you will be 6 months down the road and you may want to try and work with them again once your page views or followers are better.
I hope these tips have helped you on the road to gaining sponsors and getting people to work with your blog on interviews. I hope to write more about these topics in the future. What topics would you like to see? Leave them down in the comments below!