Part of my strategy lately has been to reboot old blog posts so that I can market them again to readers who weren't there when I started my blog in 2011. It is very time consuming and I want to help you figure out how to clean up your blog, reboot old blog posts, and continue to be able to market and get pageviews off of posts that you wrote in the past.
Think To Your Favorite Bloggers With Awesome Pageviews
Do you ever look at some awesome bloggers traffic report? Do you ever wonder how their pageviews are so kick awesome? Does it seem like they are posting less and less, but their pageviews are constantly increasing? They are using the awesome tricks I am featuring below to clean up their blog and remarket old content. When you market old content your pageviews go up (duh!) and this allows you to continuously see growth from old content and new content.
Warning This Is Time Consuming
It takes so much time to reboot your old blog content. This is not going to be an easy task to handle. I literally had hundreds of blogs that I had to sift through, some of them to reboot, and some of them to delete. This will take a while to get through so don't expect this to be an overnight thing.
Reboot Old Blog Posts: Have A Plan
First things first have a plan. Basically when I started rebooting my old content I knew I had some content categories in mind. I only post about six topics on this blog so I know that my plan would be to focus on rebooting content that fell into those categories. I also know I couldn't do too many posts at once because of how time consuming this task was so part of my plan was to give myself time to accomplish this task.
Reboot Old Blog Posts: Clean Up House
So the first thing I did when it came time to rebooting my old content was cleaning up my blog. I had hundreds of posts. Most of them were not really quality posts though. I have been through a ton of platforms for this blog so something that worked on the platform (especially when I was on Tumblr as my platform) doesn't really work on Wordpress or any other platform. I deleted old link content, content that wasn't quality content (I often posted really short blog posts or "update" posts to explain things to my readers.) I can't reboot that content, so I delted it. It was sad to see so much of the blog go away, but the prospect of rebooting my old content became easier once I got rid of the clutter.
Reboot Old Blog Posts: Revisit Old Blog Posts
Now it's time to reboot your old content. A blog post that I recently started rebooting was from February 2013 where I shared my test tips. I am so excited to walk you through how I revisited this blog posts, made it SEO friendly, and added media, organization, and content to make it better.
First thing I did with this blog was reorganize it all. I have really stopped using lists mainly as you can tell with this blog and I have started using headings instead. So I went through this post and gave everything proper headings.
Some content in this blog was a little on the short side in relation to the headers that I used so I added content to all of the headers, edited it a bit, and really worked on making the post longer and better across the board.
Lastly I made sure that I added lots of pictures. I made a Pinterest image so I can easily share the blog to Pinterest (more about that in the Marketing section.) I also added some nice images to go with my headers so that I could break up the text with headers and images.
Market, Market, Market To Reboot Old Blog Posts
What is the purpose of redoing old blog content, if you don't also put your work out there. An important part of the equation and reasoning behind rebooting old blog content is so that you can market it, gain more readers, and grow using that old content.
Pinterest is such an important resource in my strategy for rebooting old content. I currently use Board Booster to send out my Pinterest updates so I usually schedule these older pins to go live on several of my Pinterest boards (whichever boards are relevant to my brand. Pinterest is such a fun way to get your work out there, especially since people on Pinterest go there for inspiration. Pinterest users click a lot of links and that is important because it helps you out in the long run.
Pinterest is amazing. One of the best posts I have ever done on Pinterest is a pin for my post "How To Study And Take Notes Like A Pro". This pin has almost 900 repins (from just my original pin) and 175 likes. I get a referral or two from that post every single day. That pin is also about 1.5 years old.
The art of StumbleUpon is so useful during this time. If you want to direct some traffic to your blog post, share it to StumbleUpon so that you can get some eyes on your posts. You never know how many people you might help and submitting to StumbleUpon is so easy that you really have no reason not to submit a few of your older posts. StumbleUpon is great because it gets a lot of people to view your page. They are not really likely to click around too much, which is also helpful if you are in the process of rebooting your older posts but you aren't done yet with the transition. This almost guarantees that you will get traffic whose sole purpose is to look at just one page and that they won't dig around too much and find other content you are not ready to share just yet.
Have you ever been on someones Twitter page and seen a tweet with from the archives on it? This is a great way to bring life to your older posts on Twitter. A plugin on Wordpress called Tweetily goes through your old posts and tweets them to your followers on Twitter. This is great because it gives your Twitter content, you share said content at various hours of the day, and it keeps sharing. It's a great way to set your Twitter marketing, forget it, and still reap the rewards of actively looking into your Twitter strategy. Obviously you want to tweet and discuss on Twitter normally as well, so that way your followers aren't just seeing lots of content about old blogs when they check out your Twitter feed.