Pinterest group boards can be a great way to reach out to people in your niche and collaborate to create an amazing and helpful curated board. Pinterest group boards can be a great source of inspiration and content for your own blog to share as well. On my other blog The Happy Arkansan I have really experimented with group boards and I have learned a lot of lessons along the way. Today I am here to share my opinions on creating an effective Pinterest group board.
I. Do Not Use boards that are already established
I know what you are thinking, why wouldn't you use a board that's already established? Why would you create a separate board? Simple, people don't respect rules, no matter how crazily specific you make them. I am sorry to say it, but you will get some rule breakers on your Pinterest board. You will get some people whose sole purpose is to junk up your board with irrelevant content, especially if you have a board with decent numbers.
If you are like me and you use BoardBooster to loop boards, you don't want to have a bunch of unnecessary information clouding your established boards. Instead, start from scratch, make a brand new board that is specifically meant to be a group board.
I learned this lesson the hard way. I opened up my board "College Life" on The Happy Arkansan to contributors a few months back. People weren't treating the board the same way that I was. I thought it would be a nice way to get new content on a board that was already doing well, but at the end of the day people were just scheduling insane amounts of their own content to the board and sharing irrelevant pins that clearly went against the board rules. I tried to keep up with it at first, but a few months later I decided that it would be best to remove everyone from the group board and take my favorite board back.
When I wanted to start this process again, I made a new board called, "The Happy College Club" this was supposed to be a group board from day one. I didn't try to sell it to anyone in any other way than this will be a group board for other college bloggers. This is great for three reasons:
- It makes sure that your original boards don't get corrupted with new, unvetted content.
- It gives you potential new content to pin to your original boards.
- It gives you a new place to pin your own content.
It's a win-win-win honestly.
II. Have a specific goal for your group board
So, now that you know you don't want to use a board you already have established, you want to establish what topic the board should cover. Have something specific in mind, because junk boards or everything but the kitchen sink boards aren't helpful for anyone. Don't have a board for people to post all their content. Why should someone specifically come to your board? People don't search for boards about all topics, they search for boards about a specific topic. Niche down your Pinterest boards, including your group boards. Chances are you are pinning your own content to Pinterest group boards as well, so you want to make sure that your pins are easily found.
Instead of having one board where everyone can post everything under the sun, be specific. Even if you have a lifestyle blog, have multiple different categories for your group boards. Say you are a lifestyle blogger and you mainly discuss minimalistic living, vegan recipes, and raising adopted children. Don't just create a lifestyle group board. Create the following group boards:
- Minimalistic Living
- Vegan Recipes
- Raising Adopted Children
Obviously with better titles, but you get the drift. Create each category that you discuss on your blog as a separate group board. Then, go find people to fill in those group boards. Some great places to find and list group boards are: Pinterest Group Board Add & Pinterest Group Boards. There are other Facebook groups to list your group boards and find group boards, but those are two that I really like and I am a member of both of those groups.
III. Set Up Rules
As I have stated, people don't always follow your rules, but you still want to set them up. Some rules that I would definitely consider adding are:
- Only pin X amount of pins a day: You don't want someone spamming your board and pinning dozens of their pins a day. Pick a specific number you want people to pin and stick to that.
- Only pin about X content: Pick a topic you want people to only pin. Don't let them pin everything in the world as we talked about earlier.
- Only pin vertical pins: This is great for you and them. Horizontal and square pins are just not good pins for any Pinterest account. People should make it a habit to only pin vertical pins, so you want to instill that in people pinning to your boards.
Fortunately for you, I have made the process of delivering the rules of your group board really simple. If you click the image below you will be able to download my Pinterest Group Board Rules swipe copy. Just download the word document, fill in a couple of things here and there and you will have an amazing set of rules you can send to anyone who would like to join your group board. Having your rules pre-written really helps to automate the process of adding people to your group boards so you don't have to write out the rules every time you want to invite someone to your group board.
You want to set up rules, mainly so you can...
IV. Enforce The Rules & Clean Your Boards
If you don't have rules already set up before you add people to your boards then it will be really hard to get rid of them later when they become a problem for your Pinterest group board. If you let them know about your rules right away, then you can easily get rid of anyone who breaks the rules.
When people email you to get on your Pinterest board, be clear from the start about your rules. Not only that, but set up an appropriate punishment or sanction for people who break the rules. Let people know what action you will take for rule breakers, and follow through. If you set up these elaborate rules but you don't follow through, people may take advantage of that if they notice other's breaking the rules (obviously that is not guaranteed though.)
You may want to have a strike system, or you may want take them off the board as soon as they break a rule. It's your group board, you have the right to control who has access to it and who doesn't. If someone is not following your basic rules, then you do not have to put up with it.
My suggestion is giving one warning, but if rules are broken again, you have to let them go. This is not baseball, you do not have to give people three strikes (or any strikes for that matter.)
Group boards can be beneficial, but you need to set up and follow through with the rules of your Pinterest board. You spend so much time building up your audience, they deserve to only get the best content. If someone isn't respecting the audience that you have built, you have every right to let them go.