Starting a new blog can be scary. The feeling you get when you finally press publish on that new post is exhilarating. How do you keep that feeling when all you hear from your audience is crickets? Today on the blog I am going to share a few pieces of advice that will surely help you after the pomp and circumstance of initially creating your blog fades away.
Related Reading: How To Start The Blog Of Your Dreams
1. Create A Backlog Of Content Before You Launch
This is the only tip that is for before you launch your blog, but if you can, create a backlog of content. It doesn't have to be huge but have a few weeks worth of posts finished and scheduled before you launch your blog.
Because it will give you a chance to take your time and find your groove. You may be dissapointed if people don't come running to your new blog. If you have a few weeks worth of content already written, you might as well publish that, right? That will give you the chance to get your footing, attract a few visitors, and start feeling better about yourself as a blogger.
Overall, though, you should know that blogs don't get famous overnight or even in the first few weeks. Creating an audience takes time, energy, and effort. That just doesn't happen overnight!
2. Frequently Brainstorm Content For Your Blog
If you are worried that you won't be able to write a million pieces of content, you should frequently brainstorm new ideas for content to post. Some of my favorite ways to do this are to:
- Use Answer The Public: Answer The Public is a great site that gives you tons of blog post ideas based on Google Search results.
- Check out what your competitors are posting via social media: Look at what other blogs in your niche are posting right now. Don't copy them directly, think of something they missed. What can you bring to the conversation that is not already there?
- Look through past content: Once you have some content under your belt, look through it. See where you could take another side or delve deeper on a subject. Just when you think you have hit the bottom, there is usually much more content to find!
Related Reading: 100+ Blog Post Ideas
3. Create A Blog Post Schedule You Can Keep
Your blog post schedule is arbitrary. You don't have to follow it, and it could be holding you back! Don't get upset if you cannot follow your blog post schedule to a T! Take your time.
You may have to pick a new blog posting schedule if you can no longer keep your past one.
More than anything you need to strive for consistency.
If that means you can only post once a month, fine, but be sure to post at the same time every month.
I do encourage that you post at least once a week, especially when you are just starting, but I understand that it can be difficult to keep up that schedule.
4. Invest In Your Blog's Future By Learning About Traffic Strategies
One of the hardest things for bloggers is when you feel like you are just shouting into an empty void. The first few months will almost always feel like that, to be honest.
You need to invest time (and sometimes money) into understanding different traffic strategies so that you can bring people to your blog every single day.
Here are a few blog posts on Amanda Cross Blog to help you get started:
- 7 Helpful Tips For Starting Your Pinterest Account
- How To Increase Shares On Your Blog Posts
- 20+ Tools To Help You Grow Your Blog
- How To Submit Your Site To Search Engines
- Should You Think About Virality When You Write Your Blog Posts?
5. Create Systems That Help You Produce And Promote Content
Once you have some ideas on the content you want to produce and how you can potentially promote your content, it's time to trial and error it. You need to utilize all the information you have obtained to create clear systems to produce and promote the content you create so you can sustain your blog.
Don't wing it.
Winging it will create nothing but chaos for your content and content marketing. Instead, take your time, be strategic. At first it won't be clear, it's okay to test the waters a bit. At the end of the day, though, your trials need to be somewhat controlled. Think of it as a scientific experiment. Create valuable blog post experiments, not just chaos for your brand!
Have an end in mind to your experiment. A time at the end where you will either be excited that your experiment worked, or change up some part of the experiment that you created.
At the end of all your experiments you should be adding to a system of how you accomplish things from brainstorming to content promotion. You should also have an overarching system for the content that you put out. At the end of the day, what are you trying to accomplish? Why are you blogging? Your systems need to work with each other!
6. Remember, No One Can Tell Your Story Like You!
You have a unique voice and a unique talent to tell the stories that you are familiar with on your blog. The world needs and wants to hear what you have to say. Creating an audience takes time, though! Unless your parents are famous or your siblings are famous, no one is born with a platform handed to them. Most bloggers today have to built their audience and platform from scratch and that's okay.
It's going to feel like no one cares at first, but that's just because no one knows who you are. Over time you will gain that audience and gain the confidence to get in front of that audience every day.
Be unapologetically you! You have a story to tell, so get up on your soapbox, and tell it!
Being a blogger is tough. A lot of blogs fail to get started and it's sad because there is so much room on the internet (even if it doesn't feel like it.)
So, when you get upset and you aren't sure that you will be able to keep blogging, don't give up! We often give up right before a big breakthrough. Learn, grow, and implement instead!
If you ever need anything, don't hesitate to use my contact page so we can chat!