Welcome to my new series Midweek Motivation. If you are like me, Wednesday's are just difficult. Wednesday is the middle of the week and it can feel like you are just not getting anywhere. This weekly series is meant to be your kick in the booty to get more done and finish out the week in a more productive state. This week our Midweek Motivation is Try Something New.
When I think of trying something new, this is the quote that comes to mind every single time. A big part of blogging is routine. We want to get into flow mode so we can just push out content piece after content piece. We strive to be a content making machine and we strive to be as productive as possible, but sometimes our routines aren't as productive as they could be. If your routine could use fixing it makes no difference if you are set in it or that it brings you flow.
Sometimes you have to try something new. I am not telling you to put your entire livelihood at risk, jump off a cliff, or any of those things. It could be something simple--a minute tweak in your way of life as a blogger. For example:
- Post your blog in a new place.
- Accept that freelancing job.
- Take on that new sponsored post.
- Pitch a brand for a partnership.
- Post at a different time.
- Come up with a new blogging series. (so meta)
- Work on your blog during a different time of day.
- Go to a webinar or Twitter chat.
- Find a new blogging group.
You never know when something small will end being something big. For example, last week I was browsing my LinkedIn groups and I decided to share one of my recent posts in one of those groups. I didn't think much of it at the time, all I knew was that a lot of people had shared their content in the group so it must have been working for them. I decided to share my most recent post about SEO (at the time it was my post on keywords and keyword research.) I didn't think much about this after, but then Saturday happened.
I am going to be really transparent with y'all, I am still growing this blog and it's nowhere near where I want it to be and where I hope it will be in the future, but two simple posts got me closer to my destination than anything I had done that week:
I simply shared this post once in a great LinkedIn group in my target market (and on Monday I shared my latest SEO post about submitting your site to search engines) and those posts performed better than any of the days leading up to these last few days where I posted in tons of Facebook groups each day. Last week I shared my content in over a dozen Facebook groups. While I will still continue to add content to Facebook groups because I do get a decent amount of traffic from them, I will definitely be adding LinkedIn Groups in with the mix for the rest of the month to see if I can continuously duplicate these results.
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I think that ultimately we get set in our ways and we don't want to change them, because at the end of the day, change is freaking scary. Fear will do nothing for your blog or business. Fear has no place on your blog's board of directors. Being driven by fear will get you no where.
You were not born to play it small.
If you take anything out of this Midweek Motivation, I hope it's this, do something you have never done. Continue to challenge yourself and your business. Don't get stuck. These changes and improvements don't have to be earth shattering to be powerful for your blog. Take change one step at a time, and whatever you do, keep fucking progressing.
One of my favorite posts that is bound to give you plenty of content marketing ideas is the post How To Promote Your Blog With 107 Content Promotion Tactics by CoSchedule. They have tons of awesome content promotion tactics listed in this blog post and in the content upgrade that comes with this post.