How I Made My Pinterest Smart Feed Work For Me

You need to read this before you start creating content for your Pinterest account.

Before you ever follow a single person or board.

I am going to drop some knowledge that I have learned from experience.

Your Smart Feed can be a curse or a work of art.

I am going to teach you how I made my Pinterest Smart Feed work for me.

How I Made My Pinterest Smart Feed Work For Me | The Smart Feed is a great source of content on any Pinterest account, but how do you leverage it so that it showcases exactly what you want? Furthermore, how do you change it if your Smart Feed is a hot mess? Click through, because I am giving you all that information and more!

You Must Know the Smart Feed

I have been using Pinterest for years now. When I got my new Pinterest account for Amanda Cross Blog I knew about the power of the Smart Feed, and I knew I had to treat it with care.

When I started using Pinterest for my other blog The Happy Arkansan, I was kinda wreckless. That coupled with the fact that the account was just my old personal account converted into a business account didn't help.

My Smart Feed for The Happy Arkansan is a mess. I have stuff there about all sorts of stuff from fashion to college to lifestyle to blogging and everything in between. It makes it impractical to use it for the purpose of actually pinning content.

Amanda Cross Blog's Smart Feed on the other hand, is the work of art I was talking about. Take a look:

Pinterest Smart Feed

At any given day this is what my Smart Feed for Amanda Cross Blog usually looks like. Usually the only things that are out of place are the advertisements and I can easily spot them because of that.

If you can create a Smart Feed like this you can cut down the amount of time you spend pinning considerably and work on other avenues of your brand because of that.

But, how do you get to this point in your Pinterest feed?

I am going to show you today.

1. Strategically Pin Content

Pinterest wants to keep you on their site longer. We have all been on our Pinterest binges before. You look up one thing, and all of a sudden you are down a rabbit hole of similar content.

You want your Smart Feed to be a rabbit hole of similar content to pin.

So, if you strategically think about the topics that you blog about, then you can translate that into content you pin about.

Since I am a blogger who talks about blogging, social media, making money online, and topics of that nature, that is the kind of content I pin on Pinterest. The only thing I ever pin that goes a bit astray of that is my board for home office inspiration, but if you want to make money online, a home office is somewhat essential so it still works out.

When you pin about a bunch of random stuff, you send Pinterest mixed signals. Pinterest isn't sure what to send you, so instead it just sends you a mish mash of information.

Get clear with Pinterest in what you want to know about, by pinning about the same kinds of things consistently.

Many bloggers want to pin their favorite recipes and things that make their brand look more human, and you could do that, but only if you want a Smart Feed that is more random in nature. People don't come to Amanda Cross Blog for the latest recipes, and so I don't pin about recipes either.

2. Strategically Name & Create Boards

Pinterest also draws from your board titles.

Recently I have seen a lot of the pins on my Smart Feed come with a "recommended for {insert board I have}" This means that Pinterest is actively looking at your board titles and recommending pins in your Smart Feed specifically for those boards.

So...what do you do with that information? Well, you create boards that matter. You create boards that you would like to get pins for.

For example I like to think that my blog is geared towards new and beginner bloggers. I have multiple Pinterest boards about blogging:

  • Blogging | Blogging Tips | Blogging Advice
  • Blog Traffic
  • Blog Post Headlines and Ideas
  • The Best Tips For New Bloggers
  • and many more

So many of my boards have the title blog, blogger, or bloggers in it.

As another example I have a social media board, but I also have boards about:

  • Pinterest Marketing
  • Facebook Marketing
  • Twitter Marketing
  • Instagram Marketing

Often all of my posts for these specific boards can all go to my social media board so I each time I find a piece on Pinterest I can pin it to two boards which is nice because it makes my account more active.

Obviously though, breaking this down further is helpful for the Smart Feed because it now realizes that I am actually very interested in articles about specific social networks and not just social media in general.

3. Strategically Follow Other people

Another place that your Smart Feed picks up content from are the people that you follow on Pinterest.

Many new Pinterest users want to get their numbers up so they participate in random follow-all threads on Facebook for Pinterest. DO NOT DO THIS. It is so easy to attract Pinterest followers without doing this, and doing so will seriously mess up your Smart Feed.

I have gotten hundreds of followers on Pinterest since I started my account back in February and I have never participated in any follow all threads. It is possible to create a great community on Pinterest without them.

Your Smart Feed pulls recommendations from a bunch of different places and one of those places is content that those you follow share on social media. So, if the people you follow on Pinterest share random things, they will make your Smart Feed random.

If you want to participate in social media threads for Pinterest do the threads that don't require you to follow everyone. Then, follow the people who align with your Pinterest strategy. This is the best way to make sure that you don't have a completely random Smart Feed.

What If My Pinterest Feed Is Already A Hot Mess?

Here is the strategy I have been using to clean up my other feed.

Unfollowing random accounts

Yes, it sucks, but you gotta unfollow the accounts that are creating randomness on your feed. No one wants to be that person, but once you start unfollowing those people little by little it can make an impact on what is recommended to you.

Deleting Random Boards

Yes, you will see a slight decrease in following because certain people in your audience were just following the boards you are deleting, but you will gain back so many more relevant followers. When I first started really taking my Pinterest for The Happy Arkansan seriously I had about 1,100 followers. I decided to get rid of the boards that didn't matter as much, and I did have an initial decrease in followers--but as I begin to create relevant boards and pin to them I now have over 8,000 followers on Pinterest so I think it was worth it.

Pinning (More) Relevant Content

Now that you have deleted random boards, it's time to create relevant boards, and pin more relevant content. The more relevant content you pin (and the longer you pin that relevant content) the more Pinterest will update and begin to transform other elements of your Pinterest experience. So, over time, your Smart Feed will begin to change.


So, there you have it, my best tips for making the Pinterest Smart Feed work for me.

So, what if you start doing all of this, and your Pinterest Smart Feed still looks like a disaster? Give it time. Smart Feeds can be reversed, but it will take time for it to start happening. My Smart Feed for my other blog The Happy Arkansan used to look like a hot mess, but since I have followed this advice, it's actually started to clean up a bit. 

Pinterest changes don't happen overnight, you wouldn't want them to because that could seriously alter your pinning strategy. So, just give it time, continue on the path outlined in this post, and you will see your feed start to change.