Recently Pinterest has moved to a more simple interface for a lot of Pinterest users where Pinterest descriptions don't show up, only your images do. As far as I know you can still use Pinterest descriptions and they still help with SEO, but your descriptions won't show up unless someone actually clicks on your Pinterest pin. When I started my new account I got to experience this firsthand, and to be honest I never used pin descriptions while pinning content so I like this style a lot more. There are some things you can do to stand out on Pinterest when your descriptions don't show up automatically and I am here to share that advice with you.
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Tip #1: Use Vertical Images
Okay, seriously, if you are still using square images, you have gotta stop. People are really beginning to take advantage of the image sizes on Pinterest and you can have pretty lengthy posts there (in fact I recently heard one of my fave bloggers suggest an 800x1800 Pinterest pin.) If you are pinning square images or horizontal rectangular images I cannot stress enough to stop doing that. There are so many great tools like Canva that help you create great Pinterest pins so use those resources, please.
In a time where pins are looking more and more like skyscrapers, you don't want your pins to look like a house. That will not help your pins thrive. In fact, it will help them be skipped over pretty easily.
ALERT: DON'T GO OVERBOARD
I am telling you this, because some people will and do go overboard on how long they create their Pinterest pins. You never know how someone is viewing your Pinterest pin (are they viewing it on an iPhone 4 or a giant iMac?) and Pinterest does cut off extremely long pins sometimes. You want to make sure your pin gets to the point because if you show up in someone's feed and they don't even know what you are pinning about because your Pinterest pin is so long, that's a problem.
Tip #2: Care About Your The Way Your Images Look
In a time where Pinterest is becoming a million times more visual, you need to depend on your images more. So you need to make your images stellar so they stand out. Here are some tips on images:
Use Stock Photos
My favorite stock photo sites are Ivorymix and Wonderfelle’s Styled Stock Society. They both create beautiful images that look great on Pinterest. Often you will see their content in the backgrounds of my Pinterest images and they both create amazing work for reasonable prices.
If you find that you use a lot of stock photos you may want to consider purchasing custom stock photography. I recently purchased stock photos for my blog The Happy Arkansan through Ivorymix and they are beautiful. Ivorymix charges $280 for her custom stock photography packages, but different photographers charge different rates, I feel that of the people I have researched, Ivorymix has the best rates for custom stock photography.
Use Bright Colors On Your Images
If you can, use bright colors to attract people to your images. Never feel the need to stifle the color on your images (unless of course you can't read the text.) Don't get super busy with your graphic imagery, but having color on your pin can really attract people to your content. Get a nice color scheme for your content and find a way to incorporate that into your image so that readers are drawn to them.
Make Your Images Clear
This is no time for blurry images, unless it's an aesthetic you are going for and it's tastefully done as a way to show movement, you need to make your Pinterest photos clear and easy to understand. if you want to stand out, people need to be able to understand what you are pinning about and the best way to do that is with clear Pinterest images.
Tip #3: Use Text On Your Images
Yes Pinterest is visual, and that can really work to your disadvantage, especially if you are using images with no text on them.
Images with no text bring you thoughts of inspiration, not thoughts of clicking through to learn more.
For example, I have an entire board on my Pinterest account dedicated to images of home offices because I know that the solopreneurs I am trying to reach work from home. One blogger shared their home office but they just showed a picture of the office. This won't work in 2017 when Pinterest is starting to phase in this new way of showing Pinterest pins. You need to have text on the image so people know there is even something to look at. A person's first thought isn't always to click through and read the pin, especially if you don't give them a call to action on the pin.
So, instead of sharing just a picture, spruce it up and share content your potential readers feel the need to click on.
Tip #4: Be Consistent
Consistency is key when it comes to standing out on Pinterest. Having a similar aesthetic for all of your content will really help it stand out, especially as people begin to get used to you on Pinterest. If you can stand out as "the blogger whose content looks like this" it can really help you build an audience. Where you place things on your pin, the fonts you use on your pins, your brand colors, etc. can all help you in the consistency department and help build your brand on Pinterest. This way people are more likely to click on your content based on past experiences with your content.
Consistency in pinning content on Pinterest is important as well because if you can get Pinterest to really love your content it can start delivering your Pinterest pins to potential readers in a more interesting way such as sharing your content in a user's inbox or suggesting your Pinterest boards while a user is scrolling through their Pinterest feed.
Tip #5: Don't Neglect Descriptions
Descriptions are still very important when it comes to Pinterest. Pinners cannot as easily see your Pinterest descriptions, but this is still very important for ranking on Pinterest and getting into people's smart feeds and search feeds in the first place. You should never neglect your own Pinterest descriptions. There are two leading philosophies on Pinterest descriptions right now:
Those who keyword stuff and those who don't.
I fall in the category of those who don't, but I haven't really tested adding keywords only as a description to test it out. I like telling a story with my Pinterest descriptions or just having the title in the Pinterest description. I do what works best for me, but I would do some testing and research on your own to see what works best for your Pinterest account.
I hope you found this quick tutorial helpful. So many bloggers are having to deal with the changes in how Pinterest showcases your Pinterest pins. It is important to keep up with these trends and showcase your Pinterest account in the best light possible.